Cult Etiquette is an Australian music PR & consultancy agency dedicated to the heavy side of sound — from Rock ’n’ Roll, Punk, Hardcore, Stoner, Desert, Doom, Sludge, Grind, Death, Thrash, and every other f-k-n riff-driven sub-genre in between.
We work with both Australian and international acts to get your music heard across the full media landscape — online publications, print and street press, radio, YouTube, podcasts, and social media platforms.
Beyond publicity, Cult Etiquette also offers consultation services for artists looking to develop clear and effective career paths. Whether it’s refining your release strategy, building industry relationships, or mapping out long-term goals, we’re here to help you create a plan that supports real, sustainable growth.
Our team is made up of musicians and long-time industry professionals who understand the grind from the inside out. We've done the hours in the van, toured nationally and internationally with our own bands, and know what it takes to build momentum, earn attention, and connect with real audiences who live for heavy music. From a grass-roots level and up, we truly understand and just how much heart and soul goes into it all. That’s why we only take on projects we genuinely believe in, ensuring every artist we work with gets our full energy, focus, and commitment.
Whether you’re an emerging independent act or a seasoned touring band, Cult Etiquette exists to champion artists who bring passion, power, and authenticity to the stage. We’re here to help you amplify your voice, your career, and grow your impact across the scene.